A-B test. Is the new design effective for the site?
Author: Evgeny Bodyagin, https://dsprog.pro Introduction It is necessary to analyze the effectiveness of the new design for the site. We have data about site users with a conversion value for…
A-B test. Is another advertising campaign more effective for an online store?
Author: Evgeny Bodyagin, https://dsprog.pro Introduction So, there is an online store (website). He is already running ad campaign A. There is also an alternative option: to run ad campaign B.…